By Nancy Raines Day

Discusses how advertisements has built, how businesses use it to attract shoppers, and the effect of advertisements on humans, fairly teenagers.

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Magazines have been accused of bowing to the pressures of cigarette advertisers by turning articles on tobacco-related illness, have supported that charge. 3 times risks such advertising. A study published in the British medical journal The Lancet showed the same pattern among women's magazines in Great Britain. Ms. magazine dealt with the problem of advertiser influence advertising. over editorial was freed enormously —freed jettisoned advertising and all all Robin Morgan, editor of Ms. " in when terms of health 8 Advertiser control of editorial content on television may reach a new level under a plan introduced by Harmony Entertainment.

Levi Strauss & Co. built a grocery clerk's fantasy. 60 an ad for Levi's® Jeans around New and Improved Ways telephone companies, such as New and England Telephone, to Make You Buy New York Telephone NYNEX wasn't even allowed to provide long-distance calls, alone let company did have some international ones. But the overseas holdings and wanted to project a global image. Another technique advertisers use to get atten- Few people can resist the allure of easy money. Advertisers know this. Contests are used tion is contests.

Is a practical businessa business the single most popular man in all sections of the country, north, south, east and west. man who and met 8arry Goldwater is an experienced lawmaker with 1 1 years service in the United States Senote, our Nation's most importon* legislative body. 3. Barry Goldwater has traveled widely and is a widely acclaimed expert in foreign offairs who will lead the Free World to greater unity and resolution in the Cold War. 4. Barry Goldwater is a fiscal conservative who believes in a balanced budget and a tax Barry Goldwater is a World War II veteran and jet pilot— presently a mojor general the o payroll, even during the Depression.

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Advertising: Information or Manipulation? by Nancy Raines Day
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